US > Oregon > Polk County > Salem, OR 97304

97304 ZIP Code Profile, Map, Data & Demographics

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ZIP Code 97304: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Salem, OR 97304

  • ZIP Code Type: STANDARD
  • County: Polk County
  • Centroid: Latitude 45.013, Longitude -123.101
  • Time Zone: Pacific Time Zone (UTC -8 hours)
  • Observes DST: Yes

ZIP Code 97304 has segments in 2 Counties (Polk, Yamhill).

  • Businesses Addresses: 616
  • PO Box Addresses: 422
  • Residential Addresses: 13,298
    • Multi-Family Addresses: 811
    • Single Family Addresses: 12,487

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

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Salem, OR 97304 Data & Demographics (As of July 1, 2025)

POPULATION

Total Population 36,112 (100%)
Population in Households 35,800 (99.1%)
Population in Families 29,448 (81.5%)
Population in Group Quarters1 312 ( 0.9%)
Population Density 548
Diversity Index2 56
 
 

INCOME

Median Household Income $101,079
Average Household Income $126,336
% of Income for Mortgage4 31%
Per Capita Income $48,146
Wealth Index5 115
Socioeconomic Status Index6 Moderate (50.9)
 

HOUSING

Total HU (Housing Units) 14,298 (100%)
Owner Occupied HU 9,012 (63.0%)
Renter Occupied HU 4,744 (33.2%)
Vacant Housing Units 542 ( 3.8%)
Median Home Value $502,291
Average Home Value $545,006
Housing Affordability Index3 77
 

HOUSEHOLDS

Total Households 13,756
Average Household Size 2.60
Family Households 9,394
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

 2020-2025 2025-2030
Population 1.01% 0.67%
Households 1.19% 0.82%
Families   0.73%
Median Household Income   2.01%
Per Capita Income   2.43%
Owner Occupied HU   1.03%

Salem, OR 97304 - Peer Comparisons by Rank and Percentile

The table below compares 97304 to the other 428 ZIP Codes in Oregon by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 39 91st
Population Density # 84 81st
Median Household Income # 74 83rd
Housing Affordability Index # 372 87th
Per Capita Income # 97 78th
Diversity Index # 88 80th

Additional comparisons and rankings can be made with a VERY EASY TO USE Oregon Census Data Comparison Tool.


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