97304 ZIP Code Demographics & Rankings

ZIP Code Type: STANDARD
County: Polk County
Centroid: Latitude 45.013, Longitude -123.101
Time Zone: Pacific Time Zone (UTC -8 hours)
Observes DST: Yes

ZIP Code 97304 has segments in 2 Counties (Polk, Yamhill).

Businesses Addresses: 656
PO Box Addresses: 476
Residential Addresses: 13,030

Multi-Family Addresses: 829
Single Family Addresses: 12,201

The ZIP Code maps and database are updated 4 times per year.
Database updated: January 1, 2021, Maps updated: January 29, 2021.

Salem, OR 97304 Data & Demographics (As of July 1, 2020)

POPULATION
Total Population	32,569 (100%)
Population in Households	32,432 (99.6%)
Population in Families	26,616 (81.7%)
Population in Group Quarters¹	137 ( 0.4%)
Population Density	570
Diversity Index²	47


INCOME
Median Household Income	$74,907
Average Household Income	$90,950
% of Income for Mortgage⁴	18%
Per Capita Income	$35,133
Wealth Index⁵	104

HOUSING
Total HU (Housing Units)	13,174 (100%)
Owner Occupied HU	8,556 (64.9%)
Renter Occupied HU	4,023 (30.5%)
Vacant Housing Units	595 ( 4.5%)
Median Home Value	$322,914
Average Home Value	$360,683
Housing Affordability Index³	126

HOUSEHOLDS
Total Households	12,579
Average Household Size	2.58
Family Households	8,679
Average Family Size	3

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.

Salem, OR 97304 - Peer Comparisons by Rank and Percentile

The table below compares 97304 to the other 422 ZIP Codes in Oregon by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2010-2020	2020-2025
Population	1.34%	1.31%
Households	1.27%	1.29%
Families	1.15%	1.22%
Median Household Income		1.3%
Per Capita Income		2.46%
Owner Occupied HU		1.3%

Variable Description	Rank	Percentile
Total Population	# 46	89th
Population Density	# 80	81st
Median Household Income	# 80	81st
Housing Affordability Index	# 281	67th
Per Capita Income	# 125	71st
Diversity Index	# 97	77th

Salem, OR 97304 ZIP Code Profile

ZIP Code 97304: Basic Data & USPS Preferred City Name

Salem, OR 97304 Data & Demographics (As of July 1, 2020)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Salem, OR 97304 - Peer Comparisons by Rank and Percentile

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