Salem, OR 97304 ZIP Code Profile


ZIP Code 97304: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Salem, OR 97304

  • ZIP Code Type: STANDARD
  • County: Polk County
  • Centroid: Latitude 45.013, Longitude -123.101
  • Time Zone: Pacific Time Zone (UTC -8 hours)
  • Observes DST: Yes

ZIP Code 97304 has segments in 2 Counties (Polk, Yamhill).

  • Businesses Addresses: 689
  • PO Box Addresses: 464
  • Residential Addresses: 12,493
    • Multi-Family Addresses: 753
    • Single Family Addresses: 11,740

The ZIP Code maps and database are updated 4 times per year.
Database updated: May 1, 2018, Maps updated: February 1, 2018.

EXTREMELY LOCAL Demographic Data

Address Based Hyperlocal Data Input an address and get data & demographics for the pertinent census block group (CBG), a searchable map and a customized directory. The CBG is the smallest geographical unit used by the Census Bureau for reporting demographic data.


97304 ZIP Code Map

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Salem, OR 97304 Data & Demographics (As of July 1, 2017)


Total Population 31,293
Daytime Population: Workers 7,526
Daytime Population: Residents 16,656
Total Daytime Population (TDP) 24,182
Ratio TDP/Total Population1 0.77
Population in Households 31,151
Population in Familes 25,625
Population in Group Qrtrs 142
Population Density2 542
Diversity Index3 44


Median Household Income $70,437
Average Household Income $89,194
Per Capita Income $34,183


Total Housing Units 12,570 (100%)
Owner Occupied HU 7,980 (63.5%)
Renter Occupied HU 3,968 (31.6%)
Vacant Housing Units 622 ( 4.9%)
Median Home Value $286,333
Average Home Value $318,051


Total Households 11,948
Average Household Size 2.61
Family Households 8,266
Average Family Size 3
  1. If the ratio of the TDP to Total Population is greater than 1, the location gains population during the day when commuting workers are present. If the ratio is less than 1, the location is more of a bedroom community where people commute to another place for work.
  2. Population Density = Total Population per square mile.
  3. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.


2010-2017 2017-2022
Population 1.38% 1.35%
Households 1.12% 1.25%
Families 1.0% 1.18%
Median Household Income   2.19%
Per Capita Income   2.05%

Salem, OR 97304 - Peer Comparisons by Rank and Percentile

The table below compares 97304 to the other 425 ZIP Codes in Oregon by rank and percentile using July 1, 2017 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 45 90th
Population Density # 80 81st
Diversity Index # 100 77th
Median Household Income # 39 91st
Per Capita Income # 72 83rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Oregon Census Data Comparison Tool.

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