Salem, OR 97301 ZIP Code Profile

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Salem, OR

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ZIP Code 97301: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Salem, OR 97301

  • ZIP Code Type: STANDARD
  • Businesses Addresses: 2,609
  • Single Family Addresses: 17,681
  • Multi-Family Addresses: 1,685
  • County: Marion County
  • Centroid: Latitude 44.929, Longitude -122.961
  • Time Zone: Pacific Time Zone (UTC -8 hours)
  • Observes DST: Yes

Neighborhood Data

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97301 ZIP Code Map

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Salem, OR 97301 Data & Demographics (As of July 1, 2016)


Total Population 54,359
Population in Households 49,025
Population in Familes 36,318
Population in Group Qrtrs 5,334
Population Density1 4,842
Diversity Index2 74


Total Households 18,142
Average Household Size 2.7
Family Households 10,502
Average Family Size 3


Total Housing Units 19,886 (100%)
Owner Occupied HU 7,670 (38.6%)
Renter Occupied HU 10,472 (52.7%)
Vacant Housing Units 1,744 ( 8.8%)
Median Home Value $150,097
Average Home Value $158,647


Median Household Income $37,586
Average Household Income $49,872
Per Capita Income $18,176
  (Compound Annual Growth Rates)


2010-2015 2015-2020
Population 0.56% 0.73%
Households 0.35% 0.66%
Families 0.09% 0.49%
Median Household Income   1.11%
Per Capita Income   1.51%
1) Population Density = Total Population per square mile.
2) The Diversity Index is a scale of 0 to 100 that represents the likelyhood that two persons, chosen at random from the same area, belong to different race or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
Based on Census 2010 counts, the Diversity Index for the United States was 60.6 and it is expected to increase to 64.8 by July 1, 2018.

Salem, OR 97301 - Peer Comparisons by Rank and Percentile

The table below compares 97301 to the other 428 ZIP Codes in Oregon by rank and percentile using July 1, 2016 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 3 100th
Population Density1 # 22 95th
Diversity Index2 # 11 98th
Median Household Income # 344 20th
Per Capita Income # 403 6th

Additional comparisons and rankings can be made with a VERY EASY TO USE Oregon Census Data Comparison Tool.

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